Coming in

2029

Green Fern

Building an
iconic brand

Creativity at the speed of culture

By Cici Chen

Award-winning creative leader Cici Chen shares the story of how Plaid’s creative team fused design, storytelling, and culture to reimagine what a financial brand can be. Her work turned Plaid into a cultural touchstone for the industry—and a case study in the power of design leadership.

Hey Cici,

The book about your impact at Plaid is set to hit shelves in 2029—so let’s start drafting those first pages now.

We’re thrilled about your background and think you’d be an incredible fit for our Head of Creative role. This isn’t just another creative leadership job—it’s a rare chance to shape the next era of Plaid’s brand and lead it in bold, new directions.

You’d be guiding a deeply talented team of designers and writers who are as humble as they are brilliant. They care about clarity, craft, and making work that genuinely matters—and they’re eager for a leader who will push boundaries with them.

We’d love for you to help us tell this next chapter of Plaid’s story.

– The Plaid Design Team